Time for something new...

It's the 21st century; everyone is working in the digital landscape, selling courses, building apps, or doing something AI-related. There are a plethora of ways to make money on the internet without ever producing anything physical—no stock keeping, little to no overhead, and a very low entry barrier in terms of investment.

And then there's this 30-something-year-old guy, seemingly living in the past, wanting to build a physical clothing company, something tangible. Yes, that's me.

Why Clothing?

You may wonder why... To be frank, this is what I’ve always dreamed of, ever since I was little. I remember being obsessed with a certain sports brand—not just for their logo and clothing, but for the brand itself and the story behind it. It was a true inspiration.

Sure, I could have started an online, strictly digital business, but that would mean spending most days behind a computer, which is something I already do for my day job. This new venture would equally allow me to tap into my creative spirit.

The Mission

We already spend enough time at our desks, behind a computer. So, with this brand, we hope to encourage both ourselves and others to spend more time outdoors—connecting with nature, breathing fresh air, and doing the things we love.

Our goal is simple: to create quality, sustainable golf goods made in Europe that break away from the current, monotonous golf apparel market.

Looking Back and Looking Forward

So there you have it. I’ve always envisioned building a brand and telling a story. While the current world we live in offers many different and seemingly "easier" opportunities, I’m choosing to dedicate my spare time—between my day job and caring for our newborn son—to this project, with the hope to eventually turn it into a full-time thing.

Although other opportunities have piqued my interest, I know in my heart that this is the one thing I wouldn’t forgive myself for not pursuing when I’m in my 80s.

Why This Newsletter?

I'm writing this newsletter as a way to externalize some of the thoughts I have about the brand, share the progress, and keep a record of the journey—but definitely also point out the struggles I'm experiencing while trying to build this clothing brand.

And let me tell you, there are many...