What's in a name
Well, in this case, there's something in it.
The word "Volpe" had stuck with us for a while. It came up in conversation and lingered in our minds for some time. We always believed it would make for a good brand name. It's short, memorable, sounds appealing, and it's the Italian word for "fox". Foxes exhibit incredible stamina, intelligence, and strategic thinking, navigating their environment with adaptability and patience—similar to how a golfer navigates a course. To us, this makes them the perfect symbol for a golf brand.
We were excited about the name we had found for our brand, and now it was time to move forward and put some ideas on paper in the form of a brand guide. By coincidence we found an incredibly talented artist and graphic designer, right here in our midst, Kaja Hort. We started working together and expanding on the brand guide to really formulate what our story would be, who we would be focusing on and what styles would be suitable for the brand.
You can find our brand-guide below, while this is a living document, and subject to change over time, it's here to give us direction and remind us of why we have started this journey: